CO-FOUNDER &
LEAD PRODUCT DESIGNER
Strap
CASE STUDY
As a co-founder and the chief design officer at Strap, I led the creation and launch of a cutting-edge IoT connected fitness platform and marketing solutions.
Strap
IOT CONNECTED FITNESS
TARGET INDUSTRIES
B2B2C CPGs, brands and retailers seeking novel ways to engage their customers
VALUE PROPOSITION
Actionable Human Data Intelligence
Why Strap?
Human Data Intelligence
IOT CONNECTED FITNESS
CUSTOMER HEADACHE
We live in a world that doesn’t understand us.
STRAP’S MISSION
We believe a more personal world is a better world.
Social, search, and purchase data can paint a partial picture of your consumer. You can’t truly personalize the consumer experience without the rich insights from human data.
LEADING PRODUCT DESIGN & MARKETING
Strap’s Product Design
IOT CONNECTED FITNESS PLATFORM
Co-Founder & Chief Design Officer
I directed product design and development of Strap’s IoT connected fitness platform and marketing strategies
Led engineering teams to build, deploy, and refine IoT solutions
Led vision and strategy the company’s brand identity across all marketing channels and product designs.
Results & Achievements
By leading our multidisciplinary team in the creation of engaging marketing materials to drive use of our IoT connected fitness platforms I successfully developed partnerships with major brands and institutions, including Nature Valley, Trident and Red Bull, to deliver custom IoT and marketing solutions, expanding the company’s market presence.
Devices Connections
Strap Integrate
Connect to any of your users’ 200+ health and fitness devices, all in one platform.
Rules & Automation
Strap Activate
Take action on real time data and insights by creating triggers and utilizing drag & drop workflows.
Human Data Insights
Strap Analyze
Project level analytics, from the moment your users started using their device. Leverage actionable insights from segments, trends & behavioral profiles.
Fitness Challenges
Strap Engage
Brand your own custom fitness challenges. Engage your users while rewarding them for building healthy habits.
Featured Work
Good design isn't just experiencing magic, it's living magically.
Good design isn't just experiencing magic, it's living magically.
My passion for creating delightful solutions and commitment to human centered design principles has fueled a career of delivering charming experiences.