Strap: IoT Connected Fitness Platform

CO-FOUNDER &
LEAD PRODUCT DESIGNER

Strap

As a co-founder and the chief design officer at Strap, I led the creation and launch of a cutting-edge IoT connected fitness platform and marketing solutions.

Directed the design and development of Strap’s IoT connected fitness platform and marketing strategies, enhancing user engagement and client satisfaction.
Developed partnerships with major brands and institutions, including P&G, Nature Valley, GfK, Red Bull, Mondelēz, ANZ Bank, and Xavier University, delivering custom IoT and marketing solutions, expanding the company’s market presence.

Strap

IOT CONNECTED FITNESS

TARGET INDUSTRIES

B2B2C CPGs, brands and retailers seeking novel ways to engage their customers

VALUE PROPOSITION

Actionable Human Data Intelligence

Why Strap?

Human Data Intelligence

IOT CONNECTED FITNESS

CUSTOMER HEADACHE

We live in a world that doesn’t understand us.

STRAP’S MISSION

We believe a more personal world is a better world.

Social, search, and purchase data can paint a partial picture of your consumer. You can’t truly personalize the consumer experience without the rich insights from human data.

LEADING PRODUCT DESIGN & MARKETING

Strap’s Product Design

IOT CONNECTED FITNESS PLATFORM

Co-Founder & Chief Design Officer

I directed product design and development of Strap’s IoT connected fitness platform and marketing strategies

Led engineering teams to build, deploy, and refine IoT solutions
Led vision and strategy the company’s brand identity across all marketing channels and product designs.

Results & Achievements

By leading our multidisciplinary team in the creation of engaging marketing materials to drive use of our IoT connected fitness platforms I successfully developed partnerships with major brands and institutions, including Nature Valley, Trident and Red Bull, to deliver custom IoT and marketing solutions, expanding the company’s market presence.

Devices Connections

Strap Integrate

Connect to any of your users’ 200+ health and fitness devices, all in one platform.

Rules & Automation

Strap Activate

Take action on real time data and insights by creating triggers and utilizing drag & drop workflows.

Human Data Insights

Strap Analyze

Project level analytics, from the moment your users started using their device. Leverage actionable insights from segments, trends & behavioral profiles.